Off the Page

This is where we write about the things that led to the drawings in the first place — the history behind a design, the process of getting an illustration from sketch to card or print, and the odd details that make one edition worth collecting over another. Expect notes from the studio in Norfolk, the old covers and reference books we can't stop collecting, and whatever's currently pinned above the drawing desk.

The Art and Design of VHS Boxes

The Art and Design of VHS Boxes

Blank VHS tape packaging held almost no information — a brand name, a running time, a format — and that emptiness is exactly what made it such strange, brilliant graphic design.

Jude Smith
Tagged: design-history
The History of Marmite

The History of Marmite

How Marmite started as brewery waste, ended up shaping vitamin research, and built one of Britain's most famous ad campaigns out of the fact that people hate it.

Jude Smith
Edition Marks, Artist's Proofs, and What the Pencil Marks Actually Mean

Edition Marks, Artist's Proofs, and What the Pencil Marks Actually Mean

What "12/50" actually means, why prints are signed in pencil rather than pen, and what A/P, H/C and BAT stand for on a limited edition print.

Jude Smith
The Art and Design of the Postage Stamp

The Art and Design of the Postage Stamp

From the Penny Black to the most reproduced portrait in history — how the postage stamp became one of the smallest, most fought-over pieces of design in the world.

Jude Smith
Tagged: design-history
A Short History of the Infographic

A Short History of the Infographic

From a Scottish engineer's bar charts to Florence Nightingale's rose diagrams — where the infographic actually came from, and why the format hasn't really changed.

Jude Smith
Tagged: design-history
A Spotter's Guide to Spotter's Guides: The Odd History of the Field Guide

A Spotter's Guide to Spotter's Guides: The Odd History of the Field Guide

Where the field guide came from, why illustration beat photography for spotting things in the wild, and why the format hasn't really changed since 1937.

Jude Smith
What "Giclée" Actually Means (and Why We Use It)

What "Giclée" Actually Means (and Why We Use It)

What "giclée" actually means, where the word came from, and why we print our own limited-edition prints this way instead of the cheaper alternative.

Jude Smith
Hand-drawn giclee print illustration of Penguin and Pelican paperback book spines side by side.

Field Guide to Penguin Spine Colours

A field guide to the colour-coded spines of classic Penguin paperbacks, and what each colour actually means.
Design Smith